Aproximación a la creación de valor en la industria deportiva: un enfoque conceptual
Palabras clave:
valor para el cliente, gestión del conocimiento, gestión deportiva, creación de conocimiento, capacidad de absorción.Resumen
Con el presente trabajo se pretende ayudar a los gestores de empresas deportivas a lograr mejores resultados en sus empresas. A partir de la creación de valor para los clientes las organizaciones deportivas van a lograr mejores resultados, y para ello, la gestión del conocimiento y, en concreto, la creación del mismo, se presenta como un antecedente de la creación de valor para el cliente. El presente trabajo contribuye a explicitar y a proponer cómo las organizaciones deportivas pueden mejorar sus resultados, por lo que se considera de especial interés para los directivos y gestores deportivos. La creación del conocimiento, a partir del proceso de capacidad de absorción, se convierte en un vehículo y antecedente para la creación de valor, y poder lograr mejores resultados y ventajas competitivas sostenibles para las empresas del sector deportivo. Este trabajo se propone como una propuesta conceptual, a partir de la revisión de la literatura anterior realizada por los autores que investigan sobre estas variables, para ser contrastada de modo empírico en un próximo estudio.
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