La representación de las actividades económicas urbanas en las plataformas digitales = The Representation of Urban Economic Activities through Digital Platforms

Iñigo Lorente Riverola


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La popularización del ‘smartphone’ como dispositivo capaz de producir y tener acceso a información geolocalizada en el entorno físico del usuario, ha popularizado las plataformas de recomendación de lugares de interés. Nutriéndose de información proporcionada por sus usuarios, las actividades económicas en el espacio físico pueden o no contar con una representación digital accesible desde las plataformas —constituyendo la base de sus modelos de negocio. Dado que esta información es generada por los usuarios de la plataforma, puede suceder que algunas ubicaciones no queden representadas, o algunas actividades prevalezcan sobre otras. Considerando fiables las fuentes oficiales de datos abiertos, y por tanto aprovechables para verificar los datos colaborativos de las plataformas digitales, se ha elaborado una comparativa de éstas en el ámbito geográfico de Madrid, con el fin de evaluar los posibles decalajes entre la ciudad construida, y su representación digital —identificando los ámbitos urbanos sobrerrepresentados digitalmente, y aquellos en contraste segregados.


The popularization of the ‘smartphone’ as a user and producer of geolocated information has leveraged the consolidation of place-recommendation digital platforms. Based on user-generated data, the economic activities in the physical realm may have a digital representation through the platforms or not —constituting the backbone of their business models. Given that platforms rely on volunteered geographic information, some locations could be unrepresented, and some categories of activities might prevail. Considering institutional Open Data a reliable source to verify the collaborative data in the platforms, this work provides a comparison of both sources in the City of Madrid (Spain) to evaluate the potential disparities between the physical city and its digital representation —identifying those ‘digitally overrepresented’ or digitally segregated areas.

Palabras clave

Plataformas digitales; redes sociales; datos abiertos; información colaborativa; ciudad digital; smart city; Digital platforms; location-based social networks LBSN; open data; volunteered geographic information; digital city; smart city


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