Árbol Estratégico = Strategic tree
Keywords:
Árbol estratégico, gestión de empresas, story telling, Strategic tree, managementAbstract
Resumen
El 80% de las empresas creadas hoy en España son microempresas o pequeñas empresas. La mayoría de ellas fueron creadas intuitivamente con un bajo nivel de formación en el área de gestión y administración. La intuición, difícil de gestionar en grandes estructuras jerarquizadas, es una de las grandes ventajas de estas microempresas. Hoy las personas que manejan lo intuitivo son más valoradas y requeridas en lugares estratégicos de toma de decisiones. El árbol estratégico nace con el gen de lo intuitivo y pretende ser una herramienta válida para que la intuición se desarrolle estratégicamente de forma ordenada.
Abstract
Almost the 80% of the companies created in Spain are micro or small companies. Most of them were created in an intuitive way with a low level of formation in the management and administration area. The intuition, hard management for the big hierarchical structures, is one of the advantages of these micro companies. People that manage the intuition are more valuable and required in a strategic space for took over decisions. The strategic tree has borned to be intuitive and expect to be a valid tool so the intuition could be developed strategically in an organized way.
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