La actividad física como oportunidad de emprendimiento social en la prevención de la obesidad
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La obesidad es un problema de salud mundial y es considerada una de las enfermedades no transmisibles más graves y prevalentes del siglo XXI. La prevención de la obesidad es un imperativo de salud pública. Perder peso puede requerir cambios de comportamiento difíciles, y por lo tanto la prevención de la obesidad es preferible a la intervención para revertir la obesidad. El emprendimiento social genera beneficios a partir de un modelo de negocio que persigue un fin social, creando un negocio que satisfaga las necesidades de la sociedad sin renunciar a las estrategias de mercado. El objetivo del presente artículo es analizar la actividad física como herramienta de emprendimiento social en la prevención de la obesidad, definiendo y revisando la amenaza que la obesidad representa para la sociedad, y ofreciendo algunos ejemplos de cómo se dirigen los emprendimientos sociales a través de la actividad física. El emprendimiento social se muestra como una posible herramienta para frenar la inactividad física y la obesidad, sin embargo, la efectividad de este debe ser estudiada con mayor profundidad.
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