Building for a better future

Tom Woolley

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I think it's important to consider what the real implications are of the global issues we have been talking about this morning. First of all there is the question of what actually is sustainable or green. I think the word sustainability is in danger of going the way of the word community, it can mean almost anything to anybody. Also it's pretty well easy for anybody to say something is sustainable today. I tend to call this "greenwash". It's easy to make a claim of sustainability because no-one is very clear what the definition actually is.

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